Have you ever wondered how the creative minds of Avery Insurance came up with such an original and amazingly popular card? One of the most obvious clues is the name “Avery.” Why does this company have such a great name for its products? This article will give an inside look at how this business card came to be, and why it is a favorite among many consumers.
Most businesses start out by just offering the basics. They make sure they have a business card, a few brochures and a website so they can advertise and sell their goods and services. This is how a lot of businesses started out. It worked fine and for a long time. However, the world has changed a lot and new business card ideas and concepts have come into play.
Avery was one company that thinking about these new marketing strategies and decided to try something a little different. Their new “Avery Postcard” was a bold marketing plan that incorporated a great name into a great product. They created a business card that featured a deer hunting theme with a large sign reading, “Welcome to the Club – Avery Hunting.” These two words immediately made a strong impression on people.
The design was simple enough with a dark background and two different colors. The front of the card was black with a thin line of green wording around the image of a deer. Underneath was the bold catch phrase: “Welcome to the Club – Avery Hunting.” On the reverse side of the postcards there were three smaller ads. One read, “Relief. Call us for details.”
The back of the card showed another huge ad with a very large and obvious photo of a shirtless and handsome man. Another bold catch phrase: “You’ve arrived at the right location!” Under that photo was the small print: “We make everything you want in a superior quality product. Our quality surpasses that of anyone else in the industry. Come see why on any special occasion we are the most suitable choice for your next order.”
These cards were designed to be used just as a business card. You could mail them out, or hand deliver them to anyone you know who might be interested in what you have to offer. The mailing cost is significantly lower than the cost of a full-color print of a traditional business card. You can also save by choosing to purchase in bulk. Buying a set amount gives you the advantage of purchasing items in bulk quantity to give your business an immediate boost without paying an arm and a leg for the purchase.
You can also market your Avery Postcards by placing them in convenient spots around town. Place them in business card holders at the local coffee shop, post them in stores where your target clients frequent, or create a custom insert so that every person you come in contact with will see your marketing message. The possibilities are endless. The only limit is your imagination.
By using Avery postcards as part of your marketing campaign you give your business the opportunity to do even more than just mail out cards. They allow you to have an affordable tool to give your business a face lift and let people know about your services. Give your customers something they will actually take home and use instead of just tossing it in the trash. Let us help you with your next card order.
Choose from a variety of postcard templates including Business Cards, Holiday Postcards, and more. When choosing a template you want to keep in mind how the card looks when it is opened. Do you want a front or a back cover? The template you choose will determine the overall design of your card.
Next we suggest that you choose a font. We suggest that you choose a font you are comfortable with. This is especially true if you’re going to be printing on full color paper. Avery uses a variety of fonts and sizes for their card covers. Take a look at your favorite colors and see what would look best.
Finally, choose a design and color that will not be overwhelming. Avery’s designers have thousands of card covers to choose from. They take into consideration things like the size of the card, the shape of the card, and the desired outcome. After all, your card is not just a marketing tool to sell products.
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