Business postcards have been used for decades in the business community as a sure-fire way to generate new business and expand markets. They can be the difference maker between bringing in new business and losing it. Unlike direct mail flyers which are often thrown in the trash, business postcards can be seen and used regularly. The following are some ways you can improve the effectiveness of business postcards in your marketing efforts:
Design – Most business postcards follow the timeless design of one sided postcard printing with a front side that is either blank or has an insert with contact information and a backside that are full of information. Most postcard printing companies allow for two different inserts. This allows you to have an insert that contains relevant ads or pictures and a backside that has more of the business’s text. Postcard design is one of the oldest form of advertising and postcard printing has evolved to where postcards look nothing like they did in the past. Modern postcards now use high definition images to create crisp, clear images that can be easily read from any distance.
Content – Most business postcards tend to stay away from direct selling and concentrate on giving information and tips about a product or service. While that may be fine for customers who have no interest in buying a product, businesses who rely on direct selling can benefit from content that is targeted toward potential customers. The advantage of a postcard compared to a flyer is that a customer can look at the postcard and immediately know what the business sells. If the information provided is vague or hard to understand, then a prospective customer may not even bother to look at the postcard.
Design – Most business postcards fall under the category of graphic design. Graphic design encompasses the entire creative process of coming up with new and interesting ways to present a product or service. This includes everything from choosing the right colors to making sure the font is legible. A postcard that falls into this category is more likely to attract a reader than a piece of direct mail that simply offers some basic information about a product or service. This is why many businesses prefer to use postcard printing over direct mail campaigns.
Shape – A postcard can come in many shapes, but the most popular are round, rectangular and square. These postcard shapes allow for them to be packed full of important information or advertising without being overwhelming. Cards in this shape also tend to be more practical as they can be torn open and read from cover-to-cover. Businesses should always try to think of new and interesting ways to display their products or services on postcards. People like to see things in a certain way and seeing a postcard in an unusual shape is often more likely to grab their attention.
Content – The content on a business card is just as important as the design. Content is what makes a postcard effective in the marketing world. Many people choose not to open a postcard because it is too short and has nothing of interest to them. However, if the postcard has well-written content, the recipient may consider it important enough to read from cover-to-cover. Content is crucial in any type of marketing campaign and this is especially true when it comes to business postcards.
Images – Even though most businesses choose to go with postcard printing that displays a logo, some opt instead to use images to represent themselves or their company. Images can communicate a lot about a business and its location very quickly. It is important to carefully select images that will effectively represent your business. If you are a business that sells camping supplies, for example, you would not want to have your picture of a beautiful sunset beaming on a yellow background. On the other hand, if you sell an RV, you probably would not want your image to appear in a bikini-clad woman.
Although many people do not think of business postcards in terms of marketing strategies, they can really help to spread the word about your business when used properly. For more information about this type of postcard printing, contact a reputable printing company today. They will be able to give you expert advice about your brand and products and can help you create an eye-catching postcard that will be remembered by your recipient for years to come.
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